Saturday, April 21, 2012

NEW L'Occitane Limited Edition Pivoine Delicate Collection

Following last year’s phenomenal launch of the pivoine Flora Eau de Parfum, L’OCCITANE is thrilled to
introduce a new, limited edition fragrance in this range: Pivoine Délicate.This new product collection is
inspired by a rare peony flower found in Mr Rivière’s nursery,
The range is inspired by the Peony flower and includes Eau de Toilette 75ml, Lip Shines, Lipsticks, Hand Cream, Eau de Toilette and Gloss duo, Shimmering Powder and a Fresh Mist.

in the Drôme region of Provence,that is so exquisitely delicate it stands out from the rest. As it comes into
bloom, its soft pastel petals resemble a silky fabric complete with a pink trim. Starting with a new Eau de Toilette,the collection also includes body products with a fine floral scent and make-up products with the most tender of textures.

What better way to dress your skin?
*Eau de Toilette * *– 75ml / £33*
The Pivoine Délicate Eau de Toilette blends the softness of peony and rose petals with the green transparency of lily of the valley in a luminous floral
accord with a soft powdery trail.
Top notes : the freshness of
citrus fruits and velvety white peach Heart notes a delicate luminosity of rose, peony and lily of the valley
Base notes the downy softness of white musk and light woods

Launching: April 2012

Shimmering Powder 8gr / £22
Presented in a chic rounded bottle, topped with a vintage atomizer pump,
the Shimmering Powder releases a fine
mist of pink and silver iridescence to
beautify the body and hair and leave a silky, satin finish on the skin.

Fresh Mist 50ml / £13
Spray this light mist over arms, legs and décolleté . Enriched with aloe vera, it also leaves skin beautifully soft.

Hand Cream 75ml / £13

Enriched with shea butter and subtly scented,this cream leaves hands soft, irresistible and absolutely kissable!

Eau de Toilette and Gloss Duo 2 x 5.5ml / £14

This Duo combines the powdery scent of Pivoine Délicate Eau de Toilette and a gloss to adorn lips with an iridescent sheen.

Lipstick 3.5gr / £12.50
Colours: Brun Discret, Pivoine Délicate,
Charmant Corail

These smooth lipsticks reveal beautiful lips in natural and vibrant tones.

Lip Shine 8ml / £11.50
Colours: Rose Pastel, Rose Frémissant, Beige Gracieux

This non-sticky gloss coats the lips in radiant colour. Sparkling with a subtle shimmer, lips look fuller and shapely.

THE FRAGRANCE COLLECTION
THE MAKE-UP COLLECTION Eau de Toilette 75ml / £33
Launching: April 2012

Wednesday, April 18, 2012

L’Oréal Professionnel Introduces DIA LIGHT and DIA RICHESSE

L’Oréal Professionnel Introduces DIA LIGHT and DIA RICHESSE  : Revolutionising Coloring with a New Generation of Tone on Tone – Ready to Wear Shades for your Every Need.



[Pakistan - 14th, April 2012] L’Oréal Professionnel, the House of French hairdressing, is set to introduce the tone-on-tone revolution in hair color with Dia Light and Dia Richesse.
Providing an incredible shine and an extensive range of natural soft hues, the semi-permanent ammonia- free color treatments of the new Dia range are an impeccable solution for women who like to experiment with various looks and those who are coloring their hair for the very first time.

The new L’Oréal Professionnel DiaRichesse and DiaLight hair color is also ideal for color shy women who want incredible shine but with a more subtle color result. Dia Light is optimal for women with sensitized hair while Dia Richesse is best suited for natural hair – to add gloss and multi-radiance tone-on-tone coverage. 

Offering a range of 40 ready to wear shades, L’Oréal Professionnel reinvents tone-on-tone hair color to provide a wide range of services for salon clients to choose from, for their unique and personalized results. A true technological breakthrough, Dia Light completes and modernises the L’Oreal Professionnel tone-on-tone sector to make it a new ammonia-free hair color standard, whereas Dia Richesse offers Ammonia-free color with up to 70% white hair coverage.and enhances the radiance of hair.


L’Oréal Professionnel’s Global Technical Consultant, Eduard Dabican will launch Dia Light and Dia Richesse in Pakistan. He will showcase his professional expertise to create innovative looks using L’Oréal Professionnel’s new DIA hair color through a series of educational workshops and a showcasing in Karachi and Lahore. Dia launches in Karachi with a showcase that will present Dia looks prepared by Eduard on the 14th of April followed by a showcasing for Dia to be held on the 16th of April at Lahore. At the events, Dia looks will be presented through a hair show by Eduard Dabican with cutting and styling sessions live on-stage. The launch of Dia aims to bring together Pakistan’s top stylists, network that works to truly embrace the brand’s heritage as ‘The House of French Hair Dressing’.
Speaking about L’Oreal Professionnel’s new Dia haircolor, L’Oreal Professional Products Division Business Manager, Sadia Shah has said, “With Dia, color has become a real beauty accessory - there are 40 ready to wear shades exclusive to the hairdressers and there is an color enhancing service for every woman who goes to the salon. The new Dia range is ammonia-free, gives luminous reflects with no commitment, and the best part is that it truly respects the hair - giving a lasting shine and an intense conditioning result. Dia is great as a
first-time color and for women who are color-shy, wanting to stay close to their natural color.”

L’Oreal Professionnel Global Technical Consultant Eduard Dabican has said, “As a colorist, I was really excited to use the new DiaRichesse and Dialight color by L’Oreal Professionnel. I get a lot of clients that have dull, dry and damaged hair- Dia was the perfect choice because it not only provides long-lasting luminous tones that we were looking for to change looks, but also provides hair with intense shine and a soft and smooth feel. The results are just amazing! It is the perfect marriage between color and a gloss that leaves hair with vibrant color
that’s long-lasting and incredible shine, immediately noticeable. Dia gives you the flexibility to offer a range of salon services to meet the diverse needs of women. Thanks to the new Dia Richesse hair color, I gained new clients and developed new services with tailor-made results”.

L’Oreal Professionnel’s new Dia Color services can be availed at L’Oreal Professionnel partner hair salons across the country. For further information about Dia and partner Salons which offer this service, log on to: http://www.facebook.com/LOrealProfessionnelPakistan
 








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