L'OREAL PROFESSIONNEL HAS MADE ONE OF ITS GREATEST SUCCESSES EVEN BETTER AND HAS LAUNCHED A STRAIGHTENING REVOLUTION: STRAIGHTENING SERVICES THAT THOROUGHLY NOURISH HAIR.
[Karachi: 09 June 2011] L’Oréal Professionnel Pakistan proudly introduced their exciting technological revolution in haircare, the formaldehyde- free X-Tenso Moisturist. With the new X-Tenso Moisturist Nutri-Cationic innovation, hair can be both straightened and nourished from lengths to ends.
High levels of humidity is one of the greatest enemies of straight hair, since it increases volume and favours frizz.Pakistani women particularly suffer from it given the most of the country has an extremely humid climate. X-Tenso Moisturist's revolutionary Nutri-Cationic technology protects straightened or relaxed fibers from Pakistan’s extreme humidity. Comparative studies on sensitive hair, performed after 8 and 24 hours in very humid conditions, show that fibers processed with X-Tenso Moisturist gain much less volume and remain virtually without frizz over time. L’Oréal Professionnel gives beautiful straight hair, safe from Pakistan’s humidity, for all types of hair.
X-Tenso Moisturist's exclusive Nutri-Cationic technology represents a meeting between two worlds: straightening and care for soft straightening under the fiber- tensio-active Cationic molecules that bind to the fragile, negatively charged parts of hair, in order to facilitate safe straightening and emollients and wax softeners which ensure softness, beauty and intense shine to hair. This hair-care cocktail provides unparalleled control, shine, softness and beauty. Hair is not only smoother, but is truly healthy and nourished, since the hair fiber is protected throughout the straightening process.
Professionals will find it even easier and more comfortable to use, since it does not run, and is easier and fasterto rinse. Another X-Tenso Moisturist innovation is its pleasant fragrance, which makes for much greater customer
comfort in the salon.
Business Unit Manager of L’Oréal Professionnel Product Division Sadia Shah spoke at the launch of X-Tenso
Moisturist and showcased a visual presentation about X-Tenso Moisturist followed by an unveiling of the three looks
that can achieved with X-Tenso Moisturist by Technical Manager L’Oréal Professionnel Ambreen Merchant.
Present at the event were L’Oréal’s creative consultant Nabila and leading hairstylists and beauticians such as Peng Quershi, President of the hair and beauty association of Pakistan Ruhana Iqbal, Nighat Misbah of Depilex Karachi, Angie Marshall, Neelo, Rukaiya Adamjee,Yasmin, Sehar, Asma Zaidi, Rosy Patel, Sana, Munaiza Zulfiqar, Sakina Khaleel-ur-Rehman, Shela Poonja, Shehnaz Abjani, Tazeen, Zarka, Lubna, Rizwana Khan and X-Tenso Moisturist Models Sohana, Sohai & Zarmeena and esteemed members of the media.
X-Tenso Moisturist exists in three references, tailored for each hair type- natural, thick and resistant hair and sensitized hair. For each reference, three different services can be provided. This versatility allows three new services to be introduced- Brazilian Straight, Brazilian Smooth and Brazilian Relax based on the desired level of straightening of the customer.
L’Oréal Professionnel X-Tenso Moisturist hair straightening service is now available at L’Oréal Professionnel salons from June 2011 and onwards.
*USE OF THESE IMAGES IS ONLY PERMITTED WITH ACCOMPANYING
PICTURE CREDIT TO PHOTOGRAPHER KASHIF-UD-DIN IN PRINT AND
ONLINE
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[Karachi: 09 June 2011] L’Oréal Professionnel Pakistan proudly introduced their exciting technological revolution in haircare, the formaldehyde- free X-Tenso Moisturist. With the new X-Tenso Moisturist Nutri-Cationic innovation, hair can be both straightened and nourished from lengths to ends.
High levels of humidity is one of the greatest enemies of straight hair, since it increases volume and favours frizz.Pakistani women particularly suffer from it given the most of the country has an extremely humid climate. X-Tenso Moisturist's revolutionary Nutri-Cationic technology protects straightened or relaxed fibers from Pakistan’s extreme humidity. Comparative studies on sensitive hair, performed after 8 and 24 hours in very humid conditions, show that fibers processed with X-Tenso Moisturist gain much less volume and remain virtually without frizz over time. L’Oréal Professionnel gives beautiful straight hair, safe from Pakistan’s humidity, for all types of hair.
X-Tenso Moisturist's exclusive Nutri-Cationic technology represents a meeting between two worlds: straightening and care for soft straightening under the fiber- tensio-active Cationic molecules that bind to the fragile, negatively charged parts of hair, in order to facilitate safe straightening and emollients and wax softeners which ensure softness, beauty and intense shine to hair. This hair-care cocktail provides unparalleled control, shine, softness and beauty. Hair is not only smoother, but is truly healthy and nourished, since the hair fiber is protected throughout the straightening process.
Professionals will find it even easier and more comfortable to use, since it does not run, and is easier and fasterto rinse. Another X-Tenso Moisturist innovation is its pleasant fragrance, which makes for much greater customer
comfort in the salon.
Business Unit Manager of L’Oréal Professionnel Product Division Sadia Shah spoke at the launch of X-Tenso
Moisturist and showcased a visual presentation about X-Tenso Moisturist followed by an unveiling of the three looks
that can achieved with X-Tenso Moisturist by Technical Manager L’Oréal Professionnel Ambreen Merchant.
Present at the event were L’Oréal’s creative consultant Nabila and leading hairstylists and beauticians such as Peng Quershi, President of the hair and beauty association of Pakistan Ruhana Iqbal, Nighat Misbah of Depilex Karachi, Angie Marshall, Neelo, Rukaiya Adamjee,Yasmin, Sehar, Asma Zaidi, Rosy Patel, Sana, Munaiza Zulfiqar, Sakina Khaleel-ur-Rehman, Shela Poonja, Shehnaz Abjani, Tazeen, Zarka, Lubna, Rizwana Khan and X-Tenso Moisturist Models Sohana, Sohai & Zarmeena and esteemed members of the media.
Speaking at the launch, Business Unit Manager L’Oreal Professionnel Products Division, Sadia Shah said: “With Xtenso Moisturist, women finally have control over their own hair! They can choose from three different looks- based on the level of straightening they desire. Xtenso Moisturist is a true revolution custom- made for Pakistan with our extremely humid climate. Not only does it nourish hair while straightening even in our extremely humid climate, it also offers a safe straightening solution to our market”.
X-Tenso Moisturist exists in three references, tailored for each hair type- natural, thick and resistant hair and sensitized hair. For each reference, three different services can be provided. This versatility allows three new services to be introduced- Brazilian Straight, Brazilian Smooth and Brazilian Relax based on the desired level of straightening of the customer.
L’Oréal Professionnel X-Tenso Moisturist hair straightening service is now available at L’Oréal Professionnel salons from June 2011 and onwards.
In Pakistan, L’Oreal Professionnels’ range of in-salon and homecare products and services are now available including flagship hair colour brands Majirel and Richesse, X-Tenso Moisturist for superior straightening, Série Expert, the award winning haircare system with exclusive homecare programs and Tecni.art, the professional styling range.
*USE OF THESE IMAGES IS ONLY PERMITTED WITH ACCOMPANYING
PICTURE CREDIT TO PHOTOGRAPHER KASHIF-UD-DIN IN PRINT AND
ONLINE
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