BaubleBar + essie Launch!

NEW YORK, NY (November 7, 2012) –Jewelry e-commerce hub BaubleBar.com has joined forces with leadingnail brand essie to create the perfect winter treat. Through this unique partnership, BaubleBar has designed a limited edition set of bracelets inspired by the essie Winter 2012 Collection, leading lady. Shoppers can buildtheir own matching gift sets, which will include three BaubleBar bracelets and one bottle of essie nail polish, retailing for $50 per set. The collection debuts exclusively on BaubleBar.com on Wednesday, November 7 th . Inspired by both brands’ love of trendsetting color, the partnership was formed to be the perfect complement toessie’s six shade winter collection: a festive mix of sparkly metallics and bright holiday hues.

Each signature BaubleBar bracelet is designed to match the essie shades of the season and comes with a full size bottle of the corresponding color. Shoppers can then select two additional bracelets from a suite of products tocomplete their personalized set. The collection was designed by BaubleBar’s Fashion Director, Shoshanna Fischhoff.Each four-piece set arrives complete with a luxe pouch, making it the perfect package for gifting, whether you’re stuffing someone’s stocking or looking for a personal pick-me-up. BaubleBar Co-Founders Amy Jain and DaniellaYacobovsky are particularly excited to partner this holiday season with such an iconic American nail brand as essie. “We are thrilled to partner with essie for this unique collaboration. This innovative partnership is anexciting way for us to share one of our all-time favorite brands with our engaged customer base,” says BaubleBar Co-Founder Amy Jain.