Essie Summer 2012

Introducing the essie 2012 Summer Collection

Now is the time to suit up. Whether you prefer to strike a pose poolside or relax at the beach, the myriad maillot varieties provide endless inspiration for this season’s hottest shades. Wherever you may fall on the swimsuit spectrum, there’s a color for it – and it’s invariably essie.“The search for the perfect swim silhouette requires courage!” Essie Weingarten, founder and creative director of essie proclaims. “My advice: start your search with a great color. You simply can’t lose if the color fits.” This splashy collection makes having fun in the sun even easier. “If you’re feeling nervous – and let’s face it, we all do – a perfect mani/pedi can give you a major confidence boost.” Confidence is the key to being truly sexy!

How appropriate, then, to cavort in a sextet of seductive colors that will give you a leg up. Less is more when it comes to a flirty two-piece, but never skimp on luxe color. Intensely saturated brights and cocquettish pearlescent pastels make a beautiful statement without covering up your impeccable style. Exuber-ant sky blue casts a spell with charming playfulness. Blazing summer-hot pink pushes the limits, while intensely bright orange takes you past the point of no return. How much gorgeous can a good man take? Shimmering molten bronze tests his mettle and surely bends him to your will. Wherever you find yourself this summer, take the plunge with color that declares: life’s a beach!

• bikini so teeny—provocative lustrous sky blue
• cascade cool—frosty, shimmery carnation pink
• all tied up—naughty molten bronze
• off the shoulder—daring, scorching hot pink
• fear or desire—obsession-worthy bright orange
• mojito madness—fun-loving party lime

essie’s Summer Collection will be available in June 2012 for a suggested retail price of $8.00 per bottle in salons and beauty destinations worldwide.

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